Why Wool

Wool is a sustainable resource with a high level of durability. It performs and outlasts in the harshes conditions and most active lifestyles.

Nature Knows Best

  • Performance

    A few performance attributes are odour, stain and wrinkle resistance . Ensure that wool garments can be laundered less often and retain their ‘as-new’ appearance for longer.

    Our wool products are versatile and extends from luxury fashion to high-performance knitwear.

  • Easy To Care For

    Wool clothes can be washed less often, which has less impact on the environment.
    Similar garments made from synthetic fibers shed microplastics into the ocean, whereas
    wool is biodegradable.

    Wool Care 
  • Circular Fiber

    This might sound obvious but wool is 100% Natural fiber source. Every year sheep produce a new fleece, making wool a completely renewable fibre.

    Wool is timeless. Where it can be worn, reworn, repaired, and recycled. This is one aspect that defines a circular fiber.

    To change the world you change what you support. when we stop supporting industry's method of production from a wasteful linear model towards a sustainable circular model we create environmental balance for our future.

  • Wool Fibers

    Wool is naturally breathable at the fiber level. Synthetics breathe through spaces between fibers in the fabric, wool fibers naturally allow air flow. Creating warmth without over heating.

  • 100% biodegradable

    When a wool fibre is disposed of, it will naturally decompose in soil. Slowly releasing valuable nutrients back into the earth.

  • What Doesnt it Do?

    Wool’s inherent chemical structure makes wool naturally flame resistant.

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